The SLOGAN “where life makes sense” speaks to the City’s quality of life.
The LOGO is symbolic, with icons representing water, land, air, sky and sunshine:
- The sun reflects life and warmth
- Land and water represent health and environment
- Air and sky represent wide open space and accessibility
- Smooth design represents safety and comfort
- The flow represents growth and adaptability
- The colours suggest a bright and mature quality
- The feel is ageless and reflects the needs and desires of all who call Swift Current home.
The BRAND encompasses 8 pillars of strength for Swift Current, which represent a true and honest reflection of our community: