City Brand


The SLOGAN “where life makes sense” speaks to the City’s quality of life.

The LOGO is symbolic, with icons representing water, land, air, sky and sunshine:

  • The sun reflects life and warmth
  • Land and water represent health and environment
  • Air and sky represent wide open space and accessibility
  • Smooth design represents safety and comfort
  • The flow represents growth and adaptability
  • The colours suggest a bright and mature quality
  • The feel is ageless and reflects the needs and desires of all who call Swift Current home.

The BRAND encompasses 8 pillars of strength for Swift Current, which represent a true and honest reflection of our community:

  • Accessibility
  • Affordability
  • Culture
  • Education
  • Environment
  • Health
  • Recreation
  • Security